Amid the lockdown and the corona transition, retailers are now preparing to approach customers. This was revealed in a virtual conference organized by Retailers Association of India and Media on Wednesday. BS Nagesh, Founder Chairman of Retailers Association of India said that shops are gradually opening up after the lockdown. But now the situation has changed. Customer behavior is changing. The role of government is also changing. In such a situation, retailers will have to take a lot of thought. These things were mainly discussed in the conference.
Taking this step, the retailers said that the customer is not interested in buying non-essential items as the customers are afraid of corona infection and they are also short of cash. Retailers are also preparing for how they will further their business in the coming time, because during the Corona period, they are now going to start business in a new environment.
For your information, let us tell you that Lalit Aggarwal, CMD of V-Mart Retail, who attended the conference, said that in the present situation the customer will not come to us, we have to go to the customers. In view of this, we have to formulate our policy. He said that retailers can take the help of social platform from digital media for this work. With the database of customers, they can market their products and deliver the products at their home.