Indian spirits will replace Western liquor brands in Russia
Indian spirits will replace Western liquor brands in Russia

As per reports by business newspaper Kommersant, Indian company Allied Blenders & Distillers, which makes Officer's Choice, the third-most popular whisky in the world, intends to join the Russian market.

The Indian company revealed on Tuesday that Alcohol Siberian Group (ASG), a producer of vodka in Russia, will be the only distributor of two ABD brands.

Allied Blenders & Distillers (ADB) is pursuing the market share that was vacated after the departure of some Western firms, Kommersant claimed. Brands from the Indian corporation have never before been advertised in Russia.The report says that  ABD product delivery began in February. The particular sales volume has not been agreed upon, but the contract is in force until October 2025.

As per reports, Officer’s Choice Blue whisky from rare Scotch malts and Indian grain spirits will cost between 1,000 and 1,200 rubles (USD 13-USD 16) for a 0.75-liter bottle. Sterling Reserve premium blend’s price in Russia will vary from 1,100 rubles to 1,500 rubles (USD 14-USD 20) per bottle.

Due to Western trade limitations, whisky has been the sort of alcohol most impacted in the Russian market. WineRetail predicts that the amount of bottled whisky imported will be between 11 million and 12 million litres in 2022, or a halving. The number of their suppliers is expanding, and several brands, such as Johnnie Walker, Jack Daniel's, Bushmill's, Jim Beam, and White Horse, were permitted for parallel import. Also, an investigation by NielsenIQ found that 36 new regional whisky brands entered the market in the first nine months of 2022.

60% of the world's whisky is produced in India, and ABD exports to more than 20 nations. The business made more than USD 765 million in revenue during the fiscal year 2021.

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