ITC launches integrated initiatives to support Har Ghar Tiranga campaign
ITC launches integrated initiatives to support Har Ghar Tiranga campaign

NEW DELHI: ITC Limited, the multi-business entity with key presence across all three verticlas of the Indian economy viz. agriculture, manufacturing and services, has launched a number of integrated multidimensional initiatives to celebrate 'Azadi Ka Amrit Mahotsav' to mark 75 years of the India's independence.

A movie conceptualised by Ogilvy features children who have portrayed famous freedom fighters such as Rani Lakshmi Bai, Bhagat Singh, Lala Lajpat Rai,  Chandra Shekhar Azad, Ashfaqulla Khan, and Subhas Chandra Bose, exhibiting the happiness and pride of hoisting the national flag. The film also reminds every Indian to bring home the beloved Tiranga and recollect the countless warriors who fought for India's Independence.

ITC conglomorate has also contributed to the 'Har Ghar Tiranga' campaign through a corporate film, which salutes and celebrates the glorious contributions of India's freedom fighters.

Employees of the company and members of its larger eco-system, including farmers, vendors, partners, communities, and self-help groups, will participate in extensive programmes across ITC's offices, factories, hotels, FMCG outlets, distribution network, paperboard and paper mills, and agribusiness catchments nationwide as part of the Har Ghar Tiranga celebrations.

In addition to hoisting the national flag at various locations, ITC will engage the community and farmers through activities like tractor and bullock cart rallies, as well as by planning employee events, cultural programmes, and digital advertising. In addition, tricolour lightings will be used to illuminate a number of the company's renowned structures. Also, special Independence Day dinners with Tricolor portions will be available at ITC's hotels.

Celebration of 75th Independence Day in Mar Thoma Academy

Har, Har Tiranga, Ghar Ghar Tiranga"- Azadi Ka Amrit Mahotsav

“Har Ghar Tiranga"- Azadi Ka Amrit Mahotsav


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