Founded and led by a young social activist Yaru Juneja, RajasthanBeats is an advocacy group that promotes the cultural diversity and rich heritage of the state of Rajasthan. The group has undertaken numerous projects, ground level campaigns, awareness programmes and workshops aiming at bringing to light and upholding the beauty and culture of Rajasthan. Here are the demands made by RajasthanBeats: 

- Increase in expenditure on promotional activities: The group has recommended an increase in allocation of funds towards activities and campaigns dedicated to promoting and furthering the heritage sites (monuments, temples, forts, structures) characterizing the state of Rajasthan. RajasthanBeats believes that this step will also give impetus to the tourism sector of the state.  
 
- Decontamination campaigns and cleanliness drives around monuments and forts: RajasthanBeats has demanded increased expenditure on tackling the issues of water contamination, deforestation and improper garbage collection in and around the various monuments, forts and structures of the cities of Jaipur, Udaipur and Jaisalmer. The group has also suggested the redressal of issues of congestion and traffic, particularly in the city of Jaipur.
 
- Encouragement to social groups: Yaru Juneja and his team at RajasthanBeats has also recommended that the Government encourages other social groups and community workers to coordinate with each other and form collaborative campaigns, programmes and workshops aimed at raising community level awareness about everyone's duties regarding the preservation and promotion of the culture and heritage of Rajasthan.

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