The 9th of September in Los Angeles After previewing the brand earlier this month, Jennifer Aniston has officially launched her new vegan beauty line. The "enthusiastic" entrepreneur uploaded the first item from the collection, titled "Lolavie," which will be available for purchase. The former "Friends" star recently tweeted a shot of her beautiful locks from behind, commenting it "something's coming."

"This project has been in the works for a long time, and I'm so happy to finally be able to reveal it to you," Aniston said, as she showed a clip of herself speaking with models and team members.

"So much hard work from our incredible team went into making this line - and we're really proud to say it's been made WITHOUT all the bad stuff...we're paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan....and of course CRUELTY-FREE, because we love our animals."

The 52-year-old concluded by stating: "Our very first product releases today, but there's so much more to come. In the meantime... Enjoy!!" She told People, the brand had been germinating for a "long time" and her friends have been busy testing her products.

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