The Rockefeller Foundation has chosen Naandi Foundation, a Hyderabad-based non-profit, as one of 10 “visionaries” in the world for the Food Vision 2050 prize. The prize was announced in New York on Sunday. Naandi Foundation has been granted prize money of $200,000. The non-profit, which has a presence in 19 states, competed with over 1,300 entries for the recognition.
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The two-level contest took place over almost a year during which Naandi competed with over 1300 entries. Rockefeller Foundation will be releasing USD 150,000 immediately and the remaining USD 50,000 after a 3-month accelerator program that is designed to help Naandi realize its vision.
The award recognized the application of Naandi’s “Arakunomics” model in Araku, Wardha and New Delhi. Arakunomics is based on work with tribal farmers in Araku for over 20 years. Arakunomics is a new economic model that ensures Profits for farmers, Quality for consumers through Regenerative Agriculture (PQR). The economic model was evolved as a tribute to the tribal farmers of Araku region for the excellent coffee produced and launched in Paris in 2017, along with the landscape transformation they brought about in over 955 villages thereby planting 25 million trees.
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It has since been replicated to support the livelihoods of farming communities in Wardha and later in New Delhi. Anand Mahindra, Chairman of Mahindra Group, is the Chair of the board of Naandi Foundation which also consists of Kris Gopalakrishnan (Co-Founder, Infosys Ltd), Rajendra Prasad Maganti (Chairman Soma Enterprise Ltd) and Satish Reddy (Chairman, Dr. Reddy's Laboratories Ltd) as other members.
