Sports eyewear brand Oakley on Tuesday announced Cricketer, Rohit Sharma, as its new brand ambassador in India for a period of two years. Oakley eyewear equipped with patented technology specially designed for sports lenses. He has joined the ranks of Virat Kohli, Yuvraj Singh and Milind Soman, who have previously supported the brand. Oakley global brand director, Ben Goss, said, "Rohit Sharma is a world-class player, an inspiration to the younger generation and an icon who has made a mark with his sporting excellence. A true game-changer, a champion like Rohit represents the passion, progress, and performance-values that Oakley represents, thus making him an ideal fit to represent and lead the brand dialogue."
Playing for India since 2009, Oakley has a presence in over 2,000 retail stores in multi-brand outlets and large optical chains such as the Titan Eye Plus. The brand is gradually expanding its market in India, investing in creating awareness about why performance vision is important for customers. Rohit is always known for his awareness of fitness experts. He is the bright future of the country. Because in the last 10 years, he participated in many cycling events and marathons. Oakley sponsored events including Delhi Marathon and Mumbai Marathon as a performance partner.
It is also investing in increasing its presence in third party e-commerce platforms such as Amazon, Flipkart, Myntra, Ajio and Tata Cliq. "Currently, e-commerce platforms are contributing 15-20% to our overall sales".
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