NEW DELHI: Smriti Irani, a Union Minister, on Monday officially launched the Knowledge Mission of the Confederation of All India Traders (CAIT) in the national capital.

"There is a significant need for the merchants across the country to modernise their old business model with the use of digital technology and contemporary business tools," said Irani. "The business environment of the country and at the global level is fast changing.

Through this campaign, the CAIT hopes to inform and inspire traders, with a particular emphasis on young people and women, to start their own businesses and include state-of-art, contemporary, and digital technologies. Through workshops, seminars, and conferences both online and offline, this campaign will be carried out all throughout the nation.

Speaking to the traders, Smriti Irani asserted that the country's trade and economy would be enhanced and that the cooperation between the traders and the consumers would be improved by involving the country's business class in Prime Minister Narendra Modi's Digital India programme.
She said, CAIT's goal of encouraging young people and women to start businesses is admirable since they are the nation's future, and women are the best management experts. She added that this programme will help the nation's trade and economy. She continued by saying that Indian merchants are regarded as the most inventive, and that modernising trade will both increase business for traders and make it simpler to conduct business. She claimed that the Knowledge Mission campaign, which CAIT will launch on Monday in honour of Teacher's Day, is urgently needed in order to inform merchants of the necessity of altering their corporate structure.

Multiple training modules are included in the curriculum to prepare the traders for the present business climate. Live and broadcast training sessions, regular information updates, on-going communication, offline workshops, and online platforms.

Women's financial literacy and the development of their entrepreneurial talents are given specific attention. It also covers information on the reasons why businesses need to be modernised and computerised, the adoption of digital technology and digital payments, the significance of visual merchandising, the redesign of their showrooms, the planning of their product lines, the significance of display and shelf windows, shop signage, cordial and responsive customer service, data management, timely compliance with tax and other laws, the best way to use social media for business, and security issues.

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