NEW DELHI: After analysing billions of tweets from India over the course of two years, Twitter showed on Tuesday how three significant trends are driving a fundamental shift in the nation's consumer behaviour.

The three largest trends identified by the "2022 Twitter Trends India" report are "Finance Goes Social," "Fan-build Worlds," and "Entrepreneurship Hits Peak Culture." Preetha Athrey, Director, Global Business Marketing, Twitter APAC, said that the report "captures the themes and interests that are shaping consumer behaviour in the Indian market and outlines top trends for brands to lean into to become a part of conversations that are happening right now, and will continue to grow." 

Based on an examination of billions of tweets from January 1 2020 to December 31 2021, the three tendencies were identified. The phrase "Finance Goes Social" describes how conversations about money have increased 62% in India as individuals chat and learn more about it.

Twitter reported that discussions about financial literacy had increased by 185% as a result of communities of professionals and regular people cooperating to share knowledge.  Decentralised finance (DeFi and crypto) and digital assets have become popular notions in conversations about money, with NFT+Bollywood, Bollycoin, and Beyond Life becoming trending topics.

Twitter noted in its second test that fans are no longer content to just follow; they are increasingly making decisions.  Discussions on fandom have increased by 47% as fan clubs seize control of the debate to create worlds they want to be a part of.

There has been a 22 per cent increase in discussions around entrepreneurship. Founders are building personal brands, while popular references like #SharkTankIndiaMemes and #PeakBengaluru add humour and fun to the conversation, the Twitter report read.

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