Whenever you open Instagram these days, a song pops up every time, Girlfriend nahi mujhe biwi chahiye by Navnath Chikale. Trending on Instagram since 30 days this song has generated 32k Reels.

Reels have evolved into the primary tool for going viral and gaining fame and money for your talent. Primarily music. Music videos reduced to a 30 second reel provide enough time for audio-visual synchronisation to select and like or dislike the beat. Gone are the days when it was difficult to reach your audience. 

Many songs have reached new heights in terms of viewership, likes, and followers on Instagram, YouTube, and Facebook. Songs such as Manike Mage Hithe, by the Srilankan Singer Yohani has broken records going viral on Instagram reels. This shows that the artists of this generation is not dependent on traditional media nor does require a big daddy to grow. Talent, if you have, is appreciated and acknowledged now in real time!  Songs like Raatan lambiyan Lip-synced by two African siblings, Chand Baliye by Aditya  followed the same route being viral with 35 million views. Artists like Sriish, Nisha Guragain, Shadab Khan, Nisha Bhatt, Gungun Gupta, Arman Malik, Payal Malik, Kritika Malik, Monish Raja, Bigboss fame, Arshi Khan, Aarti Sahu, Ulhasnagar Kamthe, Neha singh and many more have scaled the ladders of Success through Social Media. Instagram reels has the Power to fetch that credibility to the deserving artists.

Navnath Chikhale is one such Indian name that has recently become popular with his song gone viral on 32k Instagram reels. On Instagram, his song Girlfriend nahi mujhe biwi chahiye is one of the most popular hits of 2022. With 32000 trending Instagram reels and 1.1 million views on YouTube (https://youtu.be/PCu1nASaUAc), the song has become the Tapori Anthem of the Year. The lyrics are voiced by Swaroop B, who has a strong voice that adds to the charisma of this piece of music. 30k plus reels have been made within 30 days of the release.

Navnath co-stars with Roselyn Dsouza and Priti Tupe, who have blended to the perfect taste of Girlfriend and Biwi.

In an age when relationships are merely gimmicks, the youth still believes in the institution of marriage, as expressed candidly in the song Girlfriend nahi mujhe Biwi chahiye.

The youth have already fallen in love with it, as evidenced by trending and viewership.

Reels are a game changer for all artists around the world. It's clear that this viral song has a long way to go!

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