Tennis superstar Serena Williams is making a stylish splash in the beauty industry with her latest venture. On September 2nd, the 42-year-old star celebrated the launch of Wyn Beauty’s new lip gloss and lip liner with a fashion-forward event.

Williams showcased a striking denim-on-denim outfit that took many back to the 2004 U.S. Open, where she first made this look famous. The ensemble included a cropped denim jacket paired with a pleated mini skirt. Williams playfully referenced a throwback photo with her sister, Venus Williams, on Instagram, captioning it with, “This skirt looks familiar - oh that’s me in the background.”

The launch event, held in collaboration with Ulta Beauty, highlighted both the new lip products and Williams’ signature style. Wyn Beauty praised the classic denim look, saying, "Denim on denim has never looked this good," celebrating the timeless fashion statement.

Wyn Beauty reflects Williams' passion for both beauty and sports, with packaging inspired by tennis ball green. Williams has previously shared that the brand is designed to cater to active lifestyles, a nod to her own tennis career.

In addition to her beauty success, Williams continues to inspire. Recently, she shared a touching moment with her daughter, Olympia, who was seen trying out Wyn Beauty’s new lip gloss.

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