South India's renowned Bridal Fashion Designer Deepthi Ganesh talks about her niche

Deepthi Ganesh is a renowned bridal fashion designer, well known in social and professional circles of South India. Hailing from Hyderabad, she has tonnes of rich accomplishments in creating innovative and highly successful designs for several movie actresses, models, and celebrities in her bag. Coming from a family of professionals and doctors, left Deepthi with a target to mark in the field of fashion. Like all girls, she was passionate about dressing up since childhood. She grew up seeing her mother getting different clothes designed for her sister and herself which stayed with her. She then decided to study fashion designing, to make it a career choice which led her to pursue a fashion designing course after her B.E.

Deepthi Ganesh started her career as a fashion styling student in London and her passion and love for designing, and her relentless efforts brought her immense success She has styled many Tollywood celebrities likeTamanna, Suma Kanakala, Roja, SreeMukhi She explains how the shift from working in a regular job to designing happened. With meticulous designing reflecting her penchant for creativity, the plush store houses a wide range of designer ensembles specially crafted by her. The collection contains sarees, blouses, anarkali, party dress,western dresses, tunics, lehangas, half-saree, kids wear and bridal outfits.

Deepthi says, " I believe in creating new trends through fusion, a modern touch without omitting the essence of tradition; a traditional yet elegant drape for the modern brides. Making every bride's dream wedding collection is our goal. I have a lot of pastel shades for the love of pastels as well as sober embroidery works." One of the most common things heard in the wedding industry, or even in a couple’s personal planning process, is that a wedding is the bride’s day. The wedding is paid for by the bride's family as a tradition and is about handing her off to start her own life and her own family. It's the bride's responsibility to arrange everything from the ceremony to the reception. Hence everything is set to go as per her dreams. "These days, brides are mostly going for lehengas, over sarees. Brides are going for gowns at the time of mehendi," she adds.

Being the proud owner of a couture – Deepthi Ganesh Label, she has served more than 20,000 clients in the past 5 years in over 15 countries. Recently Deepthi showcased her latest Winter/ Festive 2019 bridal collection at India Runway Week, Delhi. This collection is a recreation of an Exotic Royal Indian era of grandeur, splendor and beauty of royal Indian palaces. The floral n faunal motifs and combinations of several other motifs from the artistic carvings gave great aesthetic pleasure. She believes that fashion can be bought but style is innate. You either have it or you don’t. She emphasises on style and not fashion per se. 

Rooted in tradition yet contemporary and sophisticated — that’s how one can sum up every creation by bridal couturier Deepthi Ganesh. For anyone looking beyond the old-school bridal colour wheel, her collection is a spectrum of hues such as hot pink, canary yellows, and lime; blouses embellished with decadent mirror work, with quirky tassels adding an extra punch of character. From striking chevron stripes on gold and tangerine to the intricate dabka and chikankaari on the base of red, emerald green, sapphire blue, and more, her sense of refined maximal aesthetic speaks volumes. 

Deepthi adds, "I focus on the garment based on the season. For example summer brides should opt for tussar, Maheshwari, chanderi, and play with chiffons, georgette, and raw silk chanderi. I use these in my collections in soft pastel colours with light embroidery, particularly during this season!" "Brides tend to go with heavy outfits feeling they’ll be able to manage, but that turns out to be difficult because there’s a lot of movement involved. Instead, something lightweight is best, so they can at least feel comfortable in their outfits. Keep it light and easy, and focus on making memories." she adds. Deepthi specializes in Pre and Post Wedding Designs, Exquisite Bridal Attires, Exotic Bridal Gowns, Bride & Groom Designs, Wedding Blouses, Lehangas, Elegant Western Creations, Traditional Half Saree Designs, Men’s Sherwanis & Dhotis & Kids Design Wear. Know more about her at www.deepthiganesh.com

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