Convergence Energy Services Limited (CESL), a wholly-owned subsidiary of Energy Efficiency Services Limited (EESL), on Wednesday launched Gram Ujala programme in Prime Minister Narendra Modi’s parliamentary constituency Varanasi, to provide affordable LED bulbs in rural areas. Under this initiative, energy-efficient LED bulbs will be sold in rural areas of Varanasi at an affordable cost of Rs 10 per bulb.

The scheme was launched by Power and New and Renewable Energy Minister Raj Kumar Singh at Jayapur village in Varanasi.

Under the phase 1 of Gram Ujala programme, 1 crore 50 lakh LED bulbs will be provided which will have a significant impact on India’s climate change action energy savings of 2025 million kWh/year and CO2 reductions of 1.65 million T CO2/year, according to the Power Ministry.

The Ministry also stated that the programme will enable better illumination, at an affordable price, which will usher in a better standard of life, financial savings, more economic activity, and better safety for rural citizens.

During the launch ceremony, Singh congratulated CESL for its new initiative under which it will provide affordable and high-quality LEDs to the rural population. He also appreciated Uttar Pradesh government for electrification of every village in the state in nearly four years after signing the ambitious ‘Power for All’ agreement with the Centre.

The Gram Ujala scheme has crossed 6,150 distribution mark in Arrah, Bihar within two days of launch.

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