New Delhi: Former Indian cricket captain Mahendra Singh Dhoni has moved Supreme Court against the Amrapali group to recover around Rs 40 crore due from the embattled real estate group, which used his services for branding and marketing activities for six years.
In his plea CSK skipper has informed the court that he had booked the penthouse in Amrapali Safari in Ranchi. Simultaneously, the management of the Amrapali Group also engaged him as the brand ambassador for promoting projects of the group.
Between 2009 and 2016, Dhoni entered into various agreements with the Amrapali group to promote the company as its brand ambassador and granted exclusive rights to use his endorsement in marketing and public relations activities. But he parted ways with the real estate group after homebuyers launched a social media campaign against the cricketer for promoting the company.
Dhoni has said that he has been cheated, as the real estate company did not clear his outstanding -- the amount promised for its brand promotion -- and also did not grant possession of the penthouse.
Dhoni approached SC to protect his financial stakes. He has requested the court to earmark certain land parcels of the group for him to protect his interests.
Dhoni said, “The builder, Amrapali group, owes an amount in excess of Rs 38.95 crore of which Rs 22.53 crore is towards the principal amount and Rs 16.42 crore towards interest calculated at 18% simple interest per annum,”