Mumbai: Taylor Swift, the reigning queen of pop, once again showcased her marketing genius by dropping hints about her upcoming album on April 8, coinciding with the day of the eclipse across North America.
As sky gazers marveled at the rare celestial event, Taylor Swift offered her fans a sneak peek into what they can expect from her eleventh studio album, slated for release on April 19. The revelation of these lyrics sent Swifties into a frenzy, eagerly awaiting the full album.
Taking to her Instagram Story, Swift shared a link for fans to pre-order her album and posted a video featuring a typewriter typing out what seemed to be lyrics. The cryptic message read, "Crowd goes wild at her fingertips/Half moonshine, Full eclipse."
Fans swiftly showered praise on the singer for her iconic marketing strategy. One enthusiastic fan on social media exclaimed, "OMGG, Taylor really set this eclipse up!" Others appreciated her thoughtful gesture, noting, "She chose the perfect day to tease these lyrics."
The internet buzzed with comments hailing Swift as the "marketing Queen" or "marketing genius." One fan even joked, "Did Taylor organize the eclipse just to tease these lyrics? Her power!"
Amidst the excitement, an emotional fan remarked, "The fact that today is an eclipse day AND 11 days before TTPD (The Tortured Poets Department). April 19 is such a perfect day for so many reasons. We keep marveling at her planning, but how does the universe always align with her?"
'The Tortured Poets Department' album is set to drop on April 19, with Taylor Swift revealing four different variants for her 2024 record.
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